Getting started in SEO can seem sometimes like a daunting task, and if you have a new site or page that you want to quickly rank for Google searches then you will find you have a lot of work cut out for you. The question then is where do you start? Fortunately the answer is fairly straightforward and there is one highly logical starting place, which is keyword research. This should come even before you start creating the pages and should in fact help to direct the course of your website development and particularly content creation. Essentially here you can consider SEO as a ‘weapon’ of sorts, whereas the keyword research provides the target – and any weapon is far more effective when designed for a specific target.

By target is meant that it’s those keywords that you will want your page to rank for. It’s not really possible to rank highly for everything, so it’s necessary for you to choose a single phrase to bring up your site in the results. This way when someone types in ‘best pens’ they’ll come up with your online pen store instead of someone else’s and will be likely to use your service as a result. Alternatively they might type in ‘how do lizards swim’ and find your article where they’ll be likely to click adverts and affiliate links.

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