In social network advertising, all roads lead to Facebook. eMarketer forecasts that it will have $4 billion in ad revenues worldwide in 2011. Twitter is expected to attract $150 million in spending. In total, worldwide social network spending is expected to reach almost $6 billion this year.
In social network advertising, all roads lead to Facebook. eMarketer forecasts that marketers will spend $4 billion worldwide on Facebook in 2011, with $2.2 billion of that in the US. The company will receive 68% of all social network ad spending worldwide. In the US, it will garner 71% of social network spending and 7.7% of total US online ad spending.