The mobile web is a fascinating space that is still in its infancy. If the current capabilities of mobile devices are a sign of things to come, I can only imagine what will be possible five years from now.
Here are 10 reasons I think that anyone with an online presence should establish a mobile presence separate from your website:
Not only are there a lot of cell phones worldwide, but they seem to outlast their owners and are passed down to another owner. There are great recycling and refurbishing programs that use old cell phones as emergency dialers or resell them at discounted rates.
- Google has a completely separate index for mobile content.
Not only do they have a separate index for mobile content, but also it is fairly empty. This is a great opportunity to jump in and not be lost or buried in millions of other websites. 2. Your regular website is not going to cut it. - There is a fundamental design difference between a regular website and a mobile website. On a mobile phone, there is a very limited amount of screen space. If you have ever had to side scroll to view something on a website, you realize how much of an inconvenience it is.
- 1/5 of Canadians access the mobile web each day.
This percentage is increasing every year. If you’re not representing yourself on the mobile web, your competition will. - Mobile web will overtake the desktop within 5 years.
Usage and adoption is growing at a much faster rate than the desktop did. In the future, the vast majority of visitors to your website will be on a mobile device. - $1.6 billion purchased from mobile devices in 2009.
This is likely the most exciting information about the mobile web. Studies show that both comfort levels and the amount being spent is increasing. - 93% of Canadian adults own a cell phone.
Not all cell phones have Internet access capabilities, but that is currently the trend. It is safe to say that in the near future, all phones will have some form of online access, whether it is being used or not. - 5% of the top 500 online retailers have a mobile website/iPhone app.
A surprisingly low number but then again, this means great things for the rest of us who are not in the top 500 online retailers. - Mobile advertising spending will surpass $6.5 billion in 2012.
Ad spend is a great indicator for the current status of an industry. If a company is willing to spend their money putting their products in front of users on the mobile web, you can assume there is a pretty good reason for it. If they continue to spend more year after year, that indicates that the previous years investment paid off. And that is exactly how mobile advertising is trending across the board. - Users average 13 hours online per week, up from 7 in 2002.
As online usage increases regardless of the device used, accessibility is going to be the next lever to increase online usage. - There are an estimated 2 billion cell phones worldwide.
Not only are there a lot of cell phones worldwide, but they seem to outlast their owners and are passed down to another owner. There are great recycling and refurbishing programs that use old cell phones as emergency dialers or resell them at discounted rates.
Not only are there a lot of cell phones worldwide, but they seem to outlast their owners and are passed down to another owner. There are great recycling and refurbishing programs that use old cell phones as emergency dialers or resell them at discounted rates.
As you can see, the mobile web is clearly trending up and has a lot of room to grow. If the mobile web were a stock, now would be the time to buy. It is the closest thing to a sure bet as you can get.
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