The mobile web is a fascinating space that is still in its infancy. If the current capabilities of mobile devices are a sign of things to come, I can only imagine what will be possible five years from now.
Here are 10 reasons I think that anyone with an online presence should establish a mobile presence separate from your website:
Not only are there a lot of cell phones worldwide, but they seem to outlast their owners and are passed down to another owner. There are great recycling and refurbishing programs that use old cell phones as emergency dialers or resell them at discounted rates.